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Article: Which watch increases in value over time? [Guide 2024]

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Which watch increases in value over time? [Guide 2024]

Why invest in luxury watches?

Investing in luxury watches is an approach that attracts more and more watch enthusiasts and people looking for alternative investments. Brands like Audemars Piguet and Patek Philippe dominate this market with pieces whose prices can reach peaks, making certain watches real financial treasures.

watch box

Advantages of investing in luxury watches :

  • Portfolio diversification : Luxury watches offer a stable investment option to diversify one's asset portfolio, guarding against the risk of financial loss.
  • Beat inflation : Collectible watches, especially from prestigious brands like Rolex or Patek Philippe, maintain or increase their value over time, helping to beat inflation.
  • Pleasure and prestige : Beyond their financial potential, investing in a luxury watch also offers the pleasure of having an object of art and passion, contributing to identity and personal taste.

Understanding the luxury watch market

Before diving into the world of watch investments, it is crucial to understand the mechanisms that govern the value of luxury watches. Prestigious brands like Omega , Heuer , and Hublot are renowned for their exceptional quality, timeless design, and their ability to maintain, or even increase, their value over time. The rarity, demand and history of each coin play a significant role in assessing its price on the secondary market.

Selecting the Perfect Watch

Choosing a watch for investment purposes should not be based solely on popularity or current price . It is important to consider factors such as rarity , history of the watch and anticipated demand . Limited editions or watches that belonged to famous personalities can, for example, see their value increase. Patek Philippe and Audemars Piguet watches, known for their high prices and excellence in fine watchmaking , are often favored choices for investors.

Tips for purchasing

  • Look for the most desirable and least accessible models to increase your chances of capital gains.
  • Prefer watches in perfect condition , with their original box and authenticity papers.
  • Consider purchasing at luxury watch auctions to find unique pieces at competitive prices.

Preservation of value

Once in possession of a luxury watch, maintaining its impeccable condition is essential. Regular maintenance by a qualified watchmaker guarantees not only the proper functioning of the mechanism, but also the conservation of its value over time. Watches must be stored in a suitable case , protected from humidity and temperature variations.

Long-term investment strategies

Investing in luxury watches is not limited to buying and selling. This is a long-term commitment that requires constant market monitoring and an in-depth understanding of watchmaking trends. Participating in forums, following specialty blogs , and joining collectors' clubs can provide valuable insights into the most promising models.

When to sell?

Determining the ideal time to sell a luxury watch can be complex. It is recommended to monitor the market to identify periods of high demand. Events such as brand anniversaries or the release of new models can positively influence the value of existing watches .


When considering investing in luxury watches, it is imperative to have patience, passion for watchmaking , and a thoughtful strategy. Luxury watches, beyond their primary function, are wearable works of art, pieces of history on the wrist. Audemars Piguet , Patek Philippe , and other major brands continue to fascinate and attract investors thanks to their prestige and valuation potential.

Have you ever considered investing in a luxury watch? Which brand or model appeals to you the most?

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