The fascinating story behind Rolex, a true watchmaking icon

You’ve probably wondered who created Rolex , the world-famous luxury watch brand. Let’s dive into the captivating story of its founder and discover how Rolex became the icon it is today.

Hans Wilsdorf: The Visionary Behind Rolex

It all started with an ambitious young man named Hans Wilsdorf. Born in Germany in 1881, he moved to Switzerland at the age of 19 to work in watchmaking. It was there that his passion for watches would really take off.

London debut

In 1905, Wilsdorf moved to London and founded Wilsdorf & Davis with his brother-in-law. Their goal? To create quality wristwatches, at a time when pocket watches were still the norm.

The Birth of Rolex: A Name That Makes It Tick

In 1908, Wilsdorf had a brilliant idea: he created the Rolex brand. But why this name? Here is a funny anecdote:

• Wilsdorf wanted a name that was short and easy to pronounce in all languages.
• He was also looking for a name that would sound good on a watch.
• According to legend, he heard the word "Rolex" whispered to him by a "genie", like the sound of a watch being wound up!

The innovations that made Rolex's reputation

Wilsdorf did not stop there. He continued to innovate, making Rolex a pioneering brand:

1. 1910 : First certified wrist chronometer
2. 1926 : The famous Oyster, the world's first waterproof watch
3. 1931 : The Perpetual movement, with automatic winding

These advances propelled Rolex to the pinnacle of luxury watchmaking.

Rolex's expansion: from London to Geneva

During World War II, Wilsdorf moved the company to Switzerland. It was in Geneva that Rolex would truly flourish and become the prestigious brand we know today.

A brilliant marketing strategy

Wilsdorf had a talent for marketing. He associated Rolex with sporting achievements and adventures, reinforcing the brand's image of reliability and prestige.

The Legacy of Hans Wilsdorf

When Wilsdorf passed away in 1960, he left behind much more than a watch brand. He created:

• The Hans Wilsdorf Foundation , which continues to manage Rolex independently
• A model of innovation and quality in the watchmaking industry
• A brand synonymous with luxury and success

Rolex Today: The Legacy Continues

Today, Rolex remains true to its creator’s vision . The brand continues to innovate while preserving its iconic style. Whether you’re a fan of the Submariner or dream of a Daytona, every Rolex carries the spirit of Hans Wilsdorf within it.

So, the next time you look at a Rolex, remember the man who started it all with a dream and a lot of determination. That’s the story of Hans Wilsdorf, the creator of Rolex , a brand that continues to tick on the wrists of watch lovers around the world.

Want to know more about luxury watches? Check out our article on the 5 iconic luxury watches !