Trump launches his luxury watch collection: between controversy and marketing

In a further demonstration of his marketing savvy and ability to generate buzz, former US President Donald Trump has launched his own luxury watch collection. The move has raised questions about the line between political merchandising and personal business.

$100,000 watches

The centerpiece of this collection is the "Trump Victory Tourbillon",

a gold watch set with precious stones, priced at a whopping $100,000. For those who can't afford this high-end model, there are more affordable options, such as the "fight fight fight" watch, which comes in three colors and starts at $499.

An “apolitical” business?

Although these watches feature Trump's name and signature, the retail site surprisingly claims that "these watches are not political and have nothing to do with any political campaign." A statement that seems hard to believe, given Trump's inextricable branding and political career.

A well-oiled marketing strategy

The launch is part of a series of business initiatives by Trump, who has already put his name on gold sneakers, Bibles, NFTs and even trading cards. The former president is using his fame and loyal fan base to market a wide range of products, from everyday items to luxury goods.

Reactions and criticisms

Unsurprisingly, Trump's new venture has drawn mixed reactions. Some see it as an opportunity to support their preferred candidate, while others decry what they see as a cynical exploitation of his political position for profit.

Whether one likes Donald Trump or not, there is no denying his ability to turn his fame into business opportunities. It remains to be seen whether this intensive merchandising strategy will have an impact on his future political career or whether it will only reinforce his image as a controversial businessman.