Why does Tudor look like Rolex?

The history and relationship between Tudor and Rolex offers a fascinating perspective on the fine watchmaking industry. This close connection often raises questions among watch enthusiasts, particularly about the connection between the two brands. Indeed, Tudor was founded by Hans Wilsdorf, the same founder of Rolex, with the aim of creating watches that share the quality and reliability of Rolex but at a more accessible price . This strategic decision has led to an undeniable similarity in design, quality and technical innovations between the two brands.

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Family and Strategic Ties

Is Tudor part of Rolex?

Yes , Tudor is a subsidiary of Rolex, founded in 1946 by Hans Wilsdorf. This brand was created to offer watches of similar quality to those of Rolex, but at a more affordable price, using externally manufactured movements.

Who makes the Tudor brand?

The Tudor brand is manufactured by Montres Tudor SA, with particular attention to quality and innovation . Although Tudor shares some resources with Rolex, such as research and development, it operates with a degree of independence, particularly regarding the production of its own calibers since 2015.

What is the sub-brand of Rolex?

Tudor is often considered the sub-brand of Rolex, aimed at an audience seeking Swiss watchmaking excellence at a more accessible price. This allows Rolex to cover a wider segment of the market while preserving its luxury brand image.

Design and Aesthetics

The design similarities between Tudor and Rolex are evident in several collections. For example, the Oyster bracelet , dial and bezel of the Tudor Black Bay are strongly reminiscent of those of the Rolex Submariner. Likewise, both brands use high-quality materials like stainless steel , yellow gold , and sapphire to ensure the durability and elegance of their watches.

Innovation and Technology

Although Tudor uses movements supplied by external manufacturers, the brand has recently begun developing its own in-house calibers , marking a new era of technical autonomy similar to that of Rolex. Innovations such as the automatic winding system and improved water resistance are common features of both brands, reflecting a shared commitment to watchmaking excellence.

Market Positioning

Tudor and Rolex target slightly different market segments while maintaining consistency in terms of quality and design. Tudor is aimed at an audience who appreciates Swiss watchmaking tradition and the prestige of wearing a watch from the Rolex group, but with a more moderate budget. Rolex, on the other hand, continues to target the high-end segment, with watches often considered jewelry and investments.

Conclusion

The resemblance between Tudor and Rolex can be explained by their common history, their shared values ​​in terms of quality and innovation, as well as their complementary positioning strategy. Tudor has managed to forge its own identity whilst benefiting from the association with Rolex, thus providing an attractive alternative for watch enthusiasts.

With this clarification of the links between Tudor and Rolex, what is your perspective on the choice between these two prestigious brands?