Have you ever seen those watches frozen at 10:10 in shop windows? It's no coincidence! Let's find out together why the hands always point in that direction.

The mystery of the 10:10 watches: a watchmaking tradition revealed

A story that goes back in time

The history of this practice is fascinating. It all started a long time ago, when watchmakers realized that certain positions of the hands were more attractive than others.

Over the years, this trick has spread throughout the industry. Today, it has become a standard. Whether you are looking at a luxury watch or a more affordable watch, you will often see this configuration.

Why 10:10? The art of symmetry

The main reason for this choice is aesthetics. At 10:10:

• The needles form a perfectly symmetrical V
• The brand logo, often placed under 12 o'clock, is clearly visible
• The hands do not hide the important details of the dial

It's as if the watch is smiling at you! This position creates a positive impression and highlights all the elements of the dial.

Marketing behind the needles

Marketing specialists quickly understood the interest of this position. It attracts the eye and gives a positive image of the product. It's a bit like a salesman's smile, but in a watch version!

This technique is particularly effective for watch photos . Whether in magazines or on social networks, 10:10 is everywhere!

Exceptions to the rule

Of course, there are always rebels! Some brands prefer other positions:

• 8:20 a.m.: for a change
• 1:50: for watches with date at 3 o'clock
• 10:08 or 10:12: to be slightly different

Each brand has its reasons, but the goal remains the same: to highlight the watch.

The impact on photography and advertising

For photographers, the 10:10 is a real gift. This position:

• Facilitates focusing
• Creates a symmetry that is pleasing to the eye
• Allows you to see all the details of the dial clearly

It has become so standard that some automatic watch winders even stop at this position!

The debate: tradition or manipulation?

Some criticize this practice, considering it misleading. They believe that watches should be presented with the real time.

But for the industry, it's simply a way to showcase their products. After all, you don't blame models for smiling in photos!

The future of 10:10

With the advent of smartwatches, you might think this tradition would disappear. However, even tech giants like Apple use 10:10 in their advertisements!

Proof that this marketing trick still has a bright future ahead of it.

10:10 is more than just a hand position. It’s a small detail that says a lot about the art and science of watch marketing. Next time you see an ad for a watch, you’ll know why it always shows the same time!

FAQ

Q: Why not exactly noon?

A: At noon, the hands overlap and hide the logo or other dial details.

Q: Do all brands use 10:10?

A: Most do, but some prefer other positions like 8:20 or 1:50.

Q: Do digital watches follow this rule?

A: Often, yes! Many display 10:10 in their advertisements.

Q: Does this practice affect sales?

A: Difficult to measure, but marketers are convinced of its effectiveness.

Q: How do I store my watches when I'm not wearing them?

A: Proper storage is essential. A quality watch box will protect your precious pieces.