Is Seiko a luxury brand?

When we mention the name Seiko , we immediately think of a renowned brand in the world of watchmaking , known for its watches that are both elegant and precise . But the question arises: Is Seiko considered a luxury brand ?

Although Seiko is not considered a luxury brand in the traditional sense of the term, it remains a respected and prized brand in the world of watchmaking for the quality and innovation of its watches .

However, the Grand Seiko division which is the "premium" division of Seiko, is considered by collectors as a luxury watch brand.

Whether buying a watch for men or women, Seiko offers a wide selection of watches of all styles and all price ranges, meeting the expectations of the most demanding enthusiasts. Whether you're looking for a first watch , a rugged sports watch , or a fine timepiece, Seiko offers exceptional quality and value, proving that luxury lies not just in price, but also in quality , tradition and innovation.

Let yourself be seduced by our range of watch boxes .

Seiko: A multifaceted brand

Seiko , founded in 1881, has built its reputation on innovation and quality, offering a wide range of watches , from quartz and mechanical models to sophisticated automatics . With collections like Presage , Prospex , and Grand Seiko , the brand has demonstrated its ability to produce watches that meet not only functional needs, but also a desire for elegance and refinement.

Seiko's luxury collections

Grand Seiko , in particular, is a sub-brand that embodies the pinnacle of Seiko craftsmanship. These watches , renowned for their exceptional precision, their manufacturing quality and their careful aesthetics, are often compared to luxury watches from prestigious European brands. Grand Seiko offers watches with mechanical , quartz , and Spring Drive movements, a one-of-a-kind caliber that combines the precision of quartz with the beauty of mechanical movement.

Accessibility and quality: Seiko’s watchwords

What sets Seiko apart from many other luxury watch brands is its ability to offer exceptional quality at relatively affordable prices. Seiko watches are valued for their durability, reliability, and precision, with features like water resistance, well-designed dials, and leather or stainless steel straps that stand the test of time. Seiko proves that it is possible to acquire a high quality watch without spending a fortune.

Why Seiko is more than a classic watch brand

With innovations like the Seiko Astron , the world's first quartz watch , and the continued development of forward-thinking technologies, Seiko demonstrates its commitment to excellence and innovation.

The brand offers a diverse collection of watches , from sporty and casual models to sophisticated dive watches and chronographs , catering to a wide range of tastes and needs.

Range	Average Price (EUR)	Main Features	Target audience
Seiko (Standard)	100 - 500	Quartz or mechanical precision, watertightness, classic design	Entry level, all audiences
Prospex	300 - 1500	Deep water resistance, rotating bezel, luminous dials, durability	Divers, adventurers
Presage	400 - 2000	Sophisticated mechanical movements, designs inspired by Japanese heritage	Watch enthusiasts
Grand Seiko	2000 - 10000+	Exclusive movements (Spring Drive), exceptional precision, meticulous finishes	Connoisseurs, accessible luxury

Note: Average prices are given as an indication and may vary depending on the specific model and point of sale.

Seiko Watch FAQs

What is the difference between Seiko and Grand Seiko?

Seiko and Grand Seiko are two separate entities within the same company. Seiko offers a wide range of watches , from affordable models to more sophisticated pieces. Grand Seiko , on the other hand, is positioned as a luxury brand, offering the highest quality watches with an exceptional level of precision, durability and craftsmanship. Grand Seiko watches are known for their innovative movements, such as the Spring Drive, and their meticulous finishing.

Are Seiko watches durable?

Seiko watches are known for their durability. They're built to last, with sturdy cases, scratch-resistant lenses, and reliable movements. Whether for everyday use or for sporting activities, Seiko watches can withstand the rigors of time and the environment.

Can we consider Seiko as a diving watch brand?

Seiko is well-respected in the world of dive watches thanks to its Prospex collection, which offers watches designed specifically for diving. These watches are equipped with essential features for divers, such as deep water resistance, rotating bezels to measure dive time, and luminous dials for better visibility underwater.

How do I maintain my Seiko watch?

To keep your Seiko watch in good condition, it is recommended to have it serviced regularly by a professional watchmaker, especially if it is a mechanical watch . Avoid exposure to strong magnetic fields and chemicals. For quartz watches , replacing the battery before it is completely exhausted can prevent leaks and damage. Cleaning can be done with a soft cloth and, for bracelets, use mild soap and lukewarm water if the material allows.

Where can you buy Seiko watches?

Seiko watches can be purchased from authorized dealers, specialist watch boutiques, as well as reputable online shopping sites. To ensure the authenticity of your watch, it is advisable to purchase from official Seiko dealers or the official Seiko website .